Social software in a frame
[N]ot everyone, it turns out, wants to blog. Blogging is hard. There’s, like, thoughts and stuff that you have to come up with, even if someone else handles the whole “what should my blog be like and what should it do and how should it be organized and what should it look like” part.
No, what most people were really looking for–or at least, what most people have responded to since such things became available–were web gizmos as easy as farting and as addictive as cigarettes. “Social software.” “Web 2.0.” Swimming pools, movie stars.