Weblog Archive

Bottles of freshly packaged air?

Tue, 23 Aug 2005 at 12:55 • Chyetanya Kunte • Filed under Noteworthy, Software, Weblog

Washington Post on Blog Business Summit: It’s pathetic — as well as amusing — to watch representatives of multimillion-dollar corporations shell out their hard-earned cash to buy what amounts to bottles of freshly packaged air. The concepts behind blogging are not difficult to understand, nor is it difficult to throw one onto the Internet. I’d be ashamed to charge for my services so I’ll offer them for free. Want a blog? Go read some. Do what they do. There’s your Blog Business Summit.

Bottles of freshly packaged air?! Un-believable! Washington Post, your rank just dropped from 8 to 0 in my eyes. Blogging produces quality material in companies on subjects that we do business in and about which, your reporters are incapable of, and don’t have knowledge about.

Blogging is about software; making information exchange easier; making information universally accessible not to mention ease of use, and let me tell you that it’s not just about reporting some news. It is about empowering ordinary people to share their immense wealth of knowledge and ideas with their colleagues and affiliate companies and put that to good use for the benefit of their clients and profit.

We need simple tools to put our experience, research and development, customer experience and interaction, feedback and inherent knowledge to good use. Blogging software provides us that.

Do you still think it’s bottles of freshly packaged air?

Update: More views on this by: Adrian Trenholm and Evelyn Rodriguez.

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2 responses to “Bottles of freshly packaged air?”

  1. Adrian Trenholm said:

    You are spot on. Further, I think it’s not just The Washington Post columnist who needs to recognise that blogging can and does have an enormous value to business. Sometimes bloggers devalue themselves. My post talks about this a little - based on something Johnnie Moore said - Evelyn’s post explores this more and it’s a great read.

    Thanks for the link. Sorry I didn’t spot this earlier.

    Adrian

  2. Chetan said:

    Sometimes bloggers devalue themselves.

    Indeed Adrian, thanks for your comments.

    I also think that the companies and businesses are still yet to realize the potential of empowering their people to contribute more. And we need more Blog Business Summits to make people realize what benefits it brings to the business.